Visual Identity | Summer 2016
Shaping a future-thinking identity for deeper community connection.
Projekt Kep embarked on a total redesign of Vimenti, exemplifying the school’s influence. This complete revamp, in partnership with the Boys & Girls club in Puerto Rico, was designed to highlight Vimenti’s commitment to nurturing young minds through education in emerging areas like tourism, health and technology.
Weaving a compelling narrative that mirrors Vimenti’s foundational beliefs.
Brand Identity Revamp
The team developed a new brand identity for Vimenti, aligning with the school’s mission and values. This new identity also featured a collection that included a modern logo, lively palette, refined typography and a unique imagery style.
Focused Content Strategy
Focusing on Vimenti’s new identity, the team dedicated efforts to developing a content strategy that resonated with the heart of the brand. Through careful audits of pre-existing content, PK generated new content that communicates Vimenti’s impact and offerings.
Creative UI Elements
The team engineered a variety of advanced ui elements like hover effects and micro-interactions, that amplify the webpage without compromising on load times or accessibility.
Enhanced Website Architecture
Vimenti’s webpage was given a touch-up for a smoother and more intuitive experience. PK designed a new sitemap, optimizing every twist and turn for Vimenti’s users.
Custom Photography
The team at PK leaned into custom photography that captures Vimenti’s essence. PK discovered a distinctive avenue in forging an immersive experience that feels authentic and connected to Vimenti’s story.
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