Holiday Sales | SEO | Spring 2021
Labor Day Transformation
PK was assigned with revitalizing Tovala’s marketing sphere — enhancing the user experience, driving to strong seasonal sales through a revamp of their website.
Expanding Tovala's digital presence, fostering more focused and impactful engagement.
Feature Integration
The Tovala smart oven has interactive meal planning tools and modes - PK prioritized these features and their integrations to drive optimized user engagement and accessibility.
Prominent Sales Messaging
PK’s revamp for Tovala was all about dialing up the buzz for their sales event. Staying true to Tovala’s brand, the redesign touched on all aspects, from layout to graphics, all tweaked to echo the important holiday period.
Performance Analysis
Projekt Kep analyzed shifts in traffic, user behavior, and bounce rates, extracting key insights on the website's overhaul and impact. This dive marked a significant uptick in click-through-rates (CTR) by 15% during the promo blitz.
Interactivity, Productivity & Accessibility
PK's initiative for Tovala focused on refining the user journey and showcasing key accessibility features. This enabled customers to make more informed decisions, leading to an increase in engagement.
Digital Presence
PK executed a multifaceted approach to boost Tovala's online visibility, using diverse channels for deeper customer interaction and engagement.
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