Marketing | SEO | Fall 2021
Attract, Captivate, Charm.
Through an invigorated and content-rich marketing page, Projekt Kep cultivated an environment where every customer feels excited and connected to Mixtiles.
Projekt Kep revitalized Mixtiles’ marketing webpage, crafting a visually captivating showcase to emphasize the versatility of their new products.
Intuitive Product Previews
The team added interactive elements on the web page to allow the customer to preview the new canvas sizes using various images, enabling the customer to better visualize the product before making a purchase.
Enhanced User Flow
Along with interactivity, PK enhanced site navigation, making it a breeze for users to find, edit and delve into the new canvas options. This streamlined process was now complemented with clear, intuitive paths that guide the user.
Strategic CTA Placement
Strategic CTA design and placement throughout the homepage has been done to transition users smoothly from initial curiosity to final purchase.
SEO & Performance Optimization
The Mixtiles homepage redesign has not only been smartly optimized for search engines, but it also reflects a more personalized touch that feels more uniquely 'them.' This approach, sparking user curiosity, led to an increase in CTR by 10%.
Visual Overhaul
PK’s redesign goes above just presentation; it extends a warm invitation for exploration and discovery, inviting users to delve into the quality and versatility of Mixtiles’ new canvas offerings.
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